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The best place to start is always the beginning. The best time to start was always 5 years ago, the second best time to start is now.

If you are new to thinking about your digital presence, or want to be more thoughtful about your approach, the following framework is for you.

Throughout this blog you will find many frameworks, ways of thinking about and structuring your digital presence. One of the most fundamental frameworks is Quality & Quantity.

There is no rocket sceince here:

Quality in digital marketing and social media speak regards the relevance, audience, text(also known as ‘copy’ in marketing speak), video or photo quality, the editing(also known as post-production) and other variables that impact how your posts are received.

Quantity is the number of posts you are putting out across all platforms, people who see your posts(known as ‘reach’), and number of times your post is seen(known as ’impressions’).

These are the two variables to constantly be considering as you develop and expand your digital presence. Both are indispensable, both are useless without the other. Quality is increasingly important as people and businesses put more and more into making their content look and sound great on the right platform to the right audience.

But quality is not enough. Because the perfect post once a year, will do nothing to drive your brand and business. This is a common mistake for beginners, to overvalue quality over quantity. They become parilyzed because if it can’t be perfect, they won’t do it at all, and thus their digital brand flounders.

Quality

Content

Platform

Audience

Timeliness

Production quality

Quantity